Create applications users desire and exceed business expectations.
Create applications users desire and exceed business expectations.
Hi, I’m Sam Kirschstein, a Product and UX design consultant specialising in improving complex digital services for organisations of all sizes.
Global trust on every level

Sam Kirschstein
Founder
Welcome to Kirschstein Creative, a Product/UX Design consultancy specialising in adding value to enterprise and start-up services.
Kirschstein Creative | Digital Excellence and Transformation

Hello I am Samuel Kirschstein
Product & UI/UX Design specialist based in London.
Kirschstein Creative is a Product & UX Design consultancy helping startups and enterprise organisations design high-performance platforms, data products and applications. Our work focuses on driving measurable impact through research led strategy, reusable design foundations, and product experiences that streamline operations and deliver measurable returns.
Recent speaking engagements

"How to become an insights led organisation in the age of AI"
Great design is more than aesthetics,
it’s a tool for transformation.
We create digital experiences that captivate users, drive loyalty and deliver measurable business growth.
Great design is more than aesthetics, it’s a tool for transformation.
We create digital experiences that captivate users, drive loyalty and deliver measurable business growth.
Our Services
What makes us stand out from the rest
Embedded Product Support
Seamlessly integrate into your product teams to accelerate delivery, de risk decisions, and elevate design maturity in real time.
Embedded Product Support
Seamlessly integrate into your product teams to accelerate delivery, de risk decisions, and elevate design maturity in real time.
Embedded Product Support
Seamlessly integrate into your product teams to accelerate delivery, de risk decisions, and elevate design maturity in real time.
Hands on UX/UI Design
Craft scalable, high performance interfaces grounded in usability, accessibility and enterprise grade design standards.
Hands on UX/UI Design
Craft scalable, high performance interfaces grounded in usability, accessibility and enterprise grade design standards.
Hands on UX/UI Design
Craft scalable, high performance interfaces grounded in usability, accessibility and enterprise grade design standards.
UCD Coaching
Upskill teams in user centred design practices to embed research led thinking into everyday product development.
UCD Coaching
Upskill teams in user centred design practices to embed research led thinking into everyday product development.
UCD Coaching
Upskill teams in user centred design practices to embed research led thinking into everyday product development.
UX Research
Generate actionable insights through rigorous qualitative and quantitative research to inform confident product strategy.
UX Research
Generate actionable insights through rigorous qualitative and quantitative research to inform confident product strategy.
UX Research
Generate actionable insights through rigorous qualitative and quantitative research to inform confident product strategy.
Strategic Oversight
Align design execution with business objectives through trusted product leadership.
Strategic Oversight
Align design execution with business objectives through trusted product leadership.
Strategic Oversight
Align design execution with business objectives through trusted product leadership.
Product Design
Deliver end-to-end product experiences that balance user needs, technical feasibility, and commercial impact.
Product Design
Deliver end-to-end product experiences that balance user needs, technical feasibility, and commercial impact.
Product Design
Deliver end-to-end product experiences that balance user needs, technical feasibility, and commercial impact.
Driving Cultural Shift
Transform your organisation by embedding design thinking, collaboration, and user focus at scale.
Driving Cultural Shift
Transform your organisation by embedding design thinking, collaboration, and user focus at scale.
Driving Cultural Shift
Transform your organisation by embedding design thinking, collaboration, and user focus at scale.
Product Architecture
Define robust experience frameworks and interaction models that support complex, scalable product ecosystems.
Product Architecture
Define robust experience frameworks and interaction models that support complex, scalable product ecosystems.
Product Architecture
Define robust experience frameworks and interaction models that support complex, scalable product ecosystems.
Design Systems
Build scalable design systems that drive consistency, accelerate delivery, and align teams around a shared product language.
Design Systems
Build scalable design systems that drive consistency, accelerate delivery, and align teams around a shared product language.
Public speaking
Delivering keynote talks at global conferences, sharing insights that shaped the way organisations approach UX strategy.



Public speaking
Delivering keynote talks at global conferences, sharing insights that shaped the way organisations approach UX strategy.



Public speaking
Delivering keynote talks at global conferences, sharing insights that shaped the way organisations approach UX strategy.



Technical innovation
Pioneered first-to-market AI integrations for B2C applications, delivering experiences that give clients a competitive edge.



Technical innovation
Pioneered first-to-market AI integrations for B2C applications, delivering experiences that give clients a competitive edge.



Technical innovation
Pioneered first-to-market AI integrations for B2C applications, delivering experiences that give clients a competitive edge.



Global product leader
Led global teams, fostering collaboration and advancing UX maturity to deliver products that resonate across markets.



Global product leader
Led global teams, fostering collaboration and advancing UX maturity to deliver products that resonate across markets.



Global product leader
Led global teams, fostering collaboration and advancing UX maturity to deliver products that resonate across markets.



UX Strategy
Design systems
Figma
Development Parity
Optimization
UX Writing
Stakeholder Communication
Video & Motion Graphics
UX Research
Reverse mentorship

Simon Smith
Director Vital LTD
I can’t say enough great things about Sam. He is a phenomenal UX designer and has always taken the time to explain what he is doing and why. I have been working with him for over six months now, and he has never missed a deadline or deadline extension. Sam is a joy to work with, and I am so grateful we connected!

Simon Smith
Director Vital LTD
I can’t say enough great things about Sam. He is a phenomenal UX designer and has always taken the time to explain what he is doing and why. I have been working with him for over six months now, and he has never missed a deadline or deadline extension. Sam is a joy to work with, and I am so grateful we connected!

Simon Smith
Director Vital LTD
I can’t say enough great things about Sam. He is a phenomenal UX designer and has always taken the time to explain what he is doing and why. I have been working with him for over six months now, and he has never missed a deadline or deadline extension. Sam is a joy to work with, and I am so grateful we connected!

Scott Lunn
Global Head of Product marketing
Sam was a fantastic asset to the team and easy to work with from start to finish. We were looking to reinvigorate the Grabyo brand as well as tackle multiple different innovative marketing solutions, all of which were done at great speed and precision. I can’t thank Sam enough for his effort and professionalism. I would recommend him to anyone looking for a talented designer.

Scott Lunn
Global Head of Product marketing
Sam was a fantastic asset to the team and easy to work with from start to finish. We were looking to reinvigorate the Grabyo brand as well as tackle multiple different innovative marketing solutions, all of which were done at great speed and precision. I can’t thank Sam enough for his effort and professionalism. I would recommend him to anyone looking for a talented designer.

Scott Lunn
Global Head of Product marketing
Sam was a fantastic asset to the team and easy to work with from start to finish. We were looking to reinvigorate the Grabyo brand as well as tackle multiple different innovative marketing solutions, all of which were done at great speed and precision. I can’t thank Sam enough for his effort and professionalism. I would recommend him to anyone looking for a talented designer.

Ade Nicholes
COO P20 Consulting
Sam is an extremely talented creative who adds value no matter where you are in your design journey. I’ve worked with him on projects across a number of different industries – his attention to detail, dedication to achieving the required user outcomes, and his transparent, collaborative approach has always delivered positive results. I thoroughly recommend Sam whenever I hear of somebody who would benefit from a knowledgable, communicative, and professional UX/UI designer. I also look forward to working with him again on my own projects in the future.

Ade Nicholes
COO P20 Consulting
Sam is an extremely talented creative who adds value no matter where you are in your design journey. I’ve worked with him on projects across a number of different industries – his attention to detail, dedication to achieving the required user outcomes, and his transparent, collaborative approach has always delivered positive results. I thoroughly recommend Sam whenever I hear of somebody who would benefit from a knowledgable, communicative, and professional UX/UI designer. I also look forward to working with him again on my own projects in the future.

Ade Nicholes
COO P20 Consulting
Sam is an extremely talented creative who adds value no matter where you are in your design journey. I’ve worked with him on projects across a number of different industries – his attention to detail, dedication to achieving the required user outcomes, and his transparent, collaborative approach has always delivered positive results. I thoroughly recommend Sam whenever I hear of somebody who would benefit from a knowledgable, communicative, and professional UX/UI designer. I also look forward to working with him again on my own projects in the future.

Brom Sulaiman
Head of UX & Product design
Sam is an extremely talented, dedicated and technically accomplished Senior UX Designer. He immediately hit the ground running in what was a complex and busy time at Thomas International without batting an eyelid. Sam managed to take complex problems, distil them down and propose user centred solutions rapidly, using many tools and processes from the UX playbook. Sam’s confidence in running and facilitating workshops was second to none and I was always confident he could handle the many voices, opinions and disciplines in our cross-functional teams. I am sad to see Sam go, but know that whatever he puts his mind to he will accomplish. I hope to work with him again one day

Brom Sulaiman
Head of UX & Product design
Sam is an extremely talented, dedicated and technically accomplished Senior UX Designer. He immediately hit the ground running in what was a complex and busy time at Thomas International without batting an eyelid. Sam managed to take complex problems, distil them down and propose user centred solutions rapidly, using many tools and processes from the UX playbook. Sam’s confidence in running and facilitating workshops was second to none and I was always confident he could handle the many voices, opinions and disciplines in our cross-functional teams. I am sad to see Sam go, but know that whatever he puts his mind to he will accomplish. I hope to work with him again one day

Brom Sulaiman
Head of UX & Product design
Sam is an extremely talented, dedicated and technically accomplished Senior UX Designer. He immediately hit the ground running in what was a complex and busy time at Thomas International without batting an eyelid. Sam managed to take complex problems, distil them down and propose user centred solutions rapidly, using many tools and processes from the UX playbook. Sam’s confidence in running and facilitating workshops was second to none and I was always confident he could handle the many voices, opinions and disciplines in our cross-functional teams. I am sad to see Sam go, but know that whatever he puts his mind to he will accomplish. I hope to work with him again one day










