UX Maturity
UX auditing
UX Maturity
User-Centricity
63% Flounder
Enhance user satisfaction and loyalty, a challenge faced by 63% of organisations that struggle to effectively incorporate user feedback and needs into their products.
Cross-Functional Collaboration
70% Fail
Expedite time-to-market and align with business goals, addressing a common hurdle for 73% of organisations experiencing difficulties in breaking down silos and fostering collaboration across teams.
Continuous Improvement
80% Struggle
Foster sustained growth and engagement, a hurdle for 80% of organisations grappling with the implementation of effective iterative processes and adaptation to evolving user needs.
Understanding UX Maturity
The six stages of UX maturity
We assess UX maturity levels according to the model developed by the Nielsen Norman Group because it offers a clear framework for determining the degree of an organisation’s UX-related strengths and shortcomings. The model also reveals solutions for organisations to progress to the next UX maturity stage. The Nielsen Norman Group identifies six positions of UX maturity:
Absent
Level 1 (0 – 9%)
UX is disregarded or non-existent
Limited
Level 2 (10 – 29%)
UX work is uncommon, carelessly conducted and of little significance
Emergent
Level 3 (30 – 49%)
Although the UX work is useful and promising, it is also inefficient
Structured
Level 4 (50 – 69%)
The organisation has a widely used scientific UX methodology that has differing degrees of efficiency
Integrated
Level 5 (70 – 89%)
Valuable insights and outstanding user-centred design outputs are a direct outcome of a commitment to UX at all levels
User-driven
Level 6 (above 90%)
Valuable insights and outstanding user-centred design outputs are a direct outcome of a commitment to UX at all levels
Factors of maturity
1.1 Strategy
How effective is the prioritisation of resources, strategy and leadership in UX?
1.2 Culture
How crucial are practitioners’ development and UX knowledge to the organisation?
1.3 Process
How rigorously are UX research and design methodologies applied?
1.4 Outcomes
How frequently are the outcomes of UX work consciously defined and quantified?
Benefits of UX maturity
Increased user/employee satisfaction and loyalty
High UX maturity prioritises addressing usability issues, streamlining user navigation and implementing features that are aligned with user needs and preferences. As a result, this creates delightful user experiences, increasing user satisfaction and loyalty.
Improved conversion rates and user engagement
A high level of UX maturity within an organisation signifies that users are placed at the centre of principles and design decisions. An intuitive, user-friendly digital experience will increase internet traffic and user engagement, improving conversion rates and stronger brand visibility.
Competitive advantage/ Employee retainment
Focusing on increasing UX maturity within an organisation provides a competitive advantage in the market by aiming to set high standards for user-centred design, build adaptability to market changes and trends, and establish itself as an organisation that values its users’ satisfaction.
Past successes
99%
Increased in user satisfaction by 99% identifying pain points and optimising user experiences to better meet their needs and preferences.
50%^
By streamlining processes and reducing inefficiencies, a UX maturity audit can result in a 50% increase in productivity among internal teams, leading to faster project delivery and reduced time-to-market.
£/$
Organisations seeing up to a 500% increase in revenue and over 40% reduction in support costs due to improved user experiences.
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